Harper's Bazaar designer t-shirt campaign
Harper's Bazaar’s ‘Women for Women’ t-shirt campaign, which first launched last year with English fashion designers, was born out of a meeting between Harper's Bazaar Editor, Lucy Yeomans and Women for Women founder Zainab Salbi.
Harper's Bazaar Editor Lucy Yeomans says, “We are so excited to be doing this project for a second year and to see it grow into an important international campaign working with the different editions of Bazaar around the world. It was a real privilege to work with the leading female Italian designers, each of whom, when asked to get involved, said yes within minutes. This reaction shows what an incredible impact the work of Women for Women has around the world. We would also like to thank Joan Burstein and all at Browns for partnering with Bazaar on this project.”
Joan Burstein says; “We are excited to work together with Harper's Bazaar on this project for such a great charity. If you were to read Zainab Salbi’s book of her life story then you would understand why it is so important to support Women for Women. The organization helps women to not only regain their dignity but to give them the resolve to make a better life for themselves and if women as a whole can do this then we are the strongest force there is. This project is a great way of making people aware of the amazing charity that is Women for Women.”
Harper's Bazaar, in partnership with London fashion boutique Browns, has bought together some of Italy’s top female designers to create a range of ‘must have’ limited edition T-shirts in aid of Women for Women International, a charity helping women whose lives have been shattered by war.
Donatella Versace, Frida Giannini for Gucci, Veronica Etro, Angela Missoni, Albert Ferretti and Rossella Jardini at Moschino have all stamped their own individual style on the limited edition t-shirts, resulting in wildly different designs; from Donatella Versace’s bold, geometric shapes to Gucci’s fun balloon design, and the tribal-luxe print of Angela Missoni.
Says Donatella Versace of her design, “The Greek key motif has become something of a graphic signature for Versace. My brother used it and I have continued to do so. It’s like the Medusa head itself as a recognizable stamp of Versace, and I often use it when I want to make a graphic statement which is more of a house logo. For the T-shirt, I felt that a simple graphic was needed, as a T-shirt is itself a simple garment.”
Frida Giannini for Gucci says of her balloon design. “I am always very optimistic — it’s a message of hope because the balloons inspire happiness. We personalized it with one of our icons, the horse bit. These balloons are meant to raise your spirit high!”
The t-shirts are retailing at £39 each which you can buy at brownsfashion.com — this will appeal to all you fashion conscious people who want to look good while also supporting Women for Women’s work.
The launch of the t-shirts took place at Milan Fashion Week — please click here to see the photos of the launch.
You will also have the opportunity to read more about Women for Women and see each designer wearing their t-shirts photographed by Charlie Grey in the April issue of Harper's Bazaar.
Gucci fans also have a chance to win the original Gucci tee-shirt sketch, signed by Frida Giannini, in a Twitter competition which is happening now — get tweeting!
We also need this story to go onto the global home page as this publication is global, the designers are global and the story will be appearing in about 15 Harpers magazines around the world.
